Water’s Role in Global Warming

Last week, we introduced you to the Resource Matrix, which is everywhere, it is all around us. It is the world that has been pulled over your eyes to blind you from the truth.

We showed you how economics leads to people maximizing their benefits in “win-lose” propositions: you want diamonds and gold for nothing and they want to give you useless junk for a king’s ransom. And how we’ve been hypnotized in believing what they want is also what we want.

But the scales have been falling from our eyes, we’re beginning to see the truth, and the power has been shifting away from the “I want your goodies for nothing” crowd:

• Do-gooders have increased our awareness and worked to change deals from “win-lose” to “win-win”
• There is no “free lunch:” finite energy resources will run out; actions have consequences, and the consequences of our actions are already visible, rather scary, and quite irreversible; and that the “I want your goodies for nothing” crowd hasn’t been telling the truth

We now realize we’re all in this together: we have greater awareness of our actions and the desire to change, and have ways to change.

Hallelujah and Praise the Collective!

Today, we introduce the resource called water, its parallels with fossil fuels, and its role in global warming.

None of this is to dismiss or diminish the contribution of fossil fuels in global warming. Hey, just like the Special Olympics, if you participate, you get a medal. We just think that gold-medal winner Fossil Fuels has stolen the spotlight, letting silver-medalist Water Use keep us hypnotized in believing that water is a free lunch, and that nature will clear up polluted waters while getting away with breaking the rules.

Water, water, everywhere,
not a drop to drink.

According to our friends at How Stuff Works, who I wrote about sarcastically for their oxymoronic clean coal article in discussing how true public relations stuff really works, gives us this data:

• 98% of the planet’s water is in the oceans. It’s salt water - we can’t drink it or irrigate our crops with it.
• 2% is usable. Of that 2%:
  • 80% is locked up in polar ice caps and glaciers
  • 18% is underground in aquifers and wells
  • 1.8% is in lakes and rivers
  • 0.2% is elsewhere: either floating in the air as clouds and water vapor, locked up in plants and animals (and your body), and in foods and beverages.

Okay, so 20% of the usable water (only 0.4% of all water on Earth) is accessible, right?

Well . . . no. Many of the aquifers, wells, lakes, and rivers have been sucked dry like a once-juicy fly carcass in a spider’s web. (The 18% and 1.8% you see above is like the money in the Social Security Fund: there actually is nothing there.)

And many of those water sources that do still have a drop to drink are worse than the ocean’s salt water. Drink salt water and you’ll need to yawn into a bucket. Drink this water and you’ll kick the bucket.

And I know you aren’t asking this burning question:

“So . . . global warming to release fresh water from ice caps and glaciers is a good thing, no?”

Percentage this, percentage that.
Talk my language, will you?

I know I’m pulling the disgusting old government trick: drowning you in an ocean of water statistics.

So let’s make it plain and simple:

You bring in $10,000 a month. You’re also living high on the hog and doing your personal best to outshine every bling-bling Hip Hopster Musical Artist in materially conspicuous consumption:

• $9800 goes to the McMansion mortgage and gold-plated Rolls Royce lease
• $160.00 goes to investments in clothing and accessories
• $0.40 has been lost in the sofa cushions
• $39.60 a month is for everything else: food, phone and electric bills, income taxes, and all the other non-essentials: Don’t spend it all in one place!

Aquifers and wells and lakes and rivers:
Dry or polluted, oh my!

Fred Pearce, author of When the Rivers Run Dry, helps us quickly understand it:

We can all save water in the home. But as laudable as it is to take a shower rather than a bath and turn off the faucet while brushing our teeth, we shouldn’t get hold of the idea that regular domestic water use is what is really emptying the world’s rivers. Manufacturing goods … consumes a certain amount, but that’s not the real story either. It is only when we add in the water needed to grow what we eat and drink that the numbers really begin to soar. (emphasis mine.) (Fred Pearce, When the Rivers Run Dry, Boston: Beacon Press, 2006. p 3)

Here are a few numbers he gives:

• to grow a pound of rice: 250 to 650 gallons of water
• to grow a pound of wheat: 130 gallons
• to produce a quart of milk: 500 to 1000 gallons
• to produce a pound of cheese: 650 gallons
• to produce a 1/4 pound of burger: 3000 gallons

He kindly puts water use into perspective in annual terms:

• 1 ton (265 gallons) for drinking
• 50 to 100 tons (13,250 to 26,500 gallons) around the house
• 1500 to 2000 tons (397,500 to 530,000 gallons) for food and clothing

—————————————–

sidebar:
How Many Gallons to Produce One Pound of Beef?
Lies, damned lies, and statistics

US Beef industry’s Cattlemen’s Association: 441 gallons
Fred Pearce: 12,000 gallons
Water Footprint Network: 1854 gallons (calculations: 15500 litres of water per kg; 4079 gallons per kg; 1854 gallons per pound)

In an industrial beef production system, it takes an average three years before the animal is slaughtered to produce about 200 kg of boneless beef.

The animal consumes nearly 1300 kg of grains (wheat, oats, barley, corn, dry peas, soybean meal and other small grains), 7200 kg of roughages (pasture, dry hay, silage and other roughages), 24 cubic meter of water for drinking and 7 cubic meter of water for servicing.

This means that to produce one kilogram of boneless beef, we use about 6.5 kg of grain, 36 kg of roughages, and 155 litres of water (only for drinking and servicing).

Producing the volume of feed requires about 15300 litres of water on average.

—————————————–

Where does all that water come from?
From virtually everywhere

If it comes from imported goods (Thai rice or Egyptian cotton), the water comes from those countries.

When the water is collected from rivers or pumped from underground, as it is in much of the world, it’s:

• increasingly expensive
• increasingly likely to deprive someone of water (nothing to drink)
• increasingly likely to empty rivers and underground water reserves

And when the rivers are running low, as they are more frequently, there is less water to grow anything at all.

The water used in growing and producing goods around the world is known as “virtual water” and the trade of these goods is known as “virtual water transfers.”

And who’s the biggest water exporting Mouseketeer of them all? The United States.

When you drink coffee from Central America, you are influencing the hydrology of the region, virtually taking a share of the Costa Rican rains. The same is true within a national and regional boundaries. The Colorado River is drained so Californians can eat their Big Macs and have friends over for a Sunday afternoon barbecue.

In the same way that your use of fossil fuel is measured as a “carbon footprint,” your water use, actual and through virtual water transfer, is measured as a “water footprint.”

How big is my water footprint?
I’ll show you mine if you show me yours

Arjen Y. Hoekstra, professor at the University of Twente, the Netherlands, introduced the water-footprint concept in 2002. It “shows water use related to consumption within a nation, while the traditional indicator shows water use in relation to production within a nation.” (Hoekstra and Chapagain, Globalization of Water, Malden: Blackwell Publishing, 2008, p. 3)

With Hoekstra and Chapagain’s water footprint calculator (waterfootprint.org), you select your country, input food, domestic water use, and industrial goods consumption, press a button, and you get your:

• total water footprint for the year
• bar charts for the three components
• bar charts for individual food categories

For example, you’re in the US, eat only 1 pound of cereal a week (.4545 kg) and have a low-fat, low-sugar diet, use a low-flow showerhead, use a no-flush eco-toilet, and never run the tap while brushing your teeth. Two extremes:

• You’re the hippiest of the hip: making $10,000 a year: Your water footprint: 245 cubic meters (65,170 gallons)
• You’re the hippiest of the Yuppies: making $120,000: Your water footprint: 2979 cubic meters (792,414 gallons). Difference due to your income’s effect on industrial production.

Three notes on the calculations, because Professor Hoekstra is European and lives in the social welfare country that started birthing hippies in Amsterdam decades before they showed up in the US at Woodstock:

1. You input kilograms for food:
   • 1 kilogram = 2.2 pounds = 35.2 ounces
   • 1 ounce = 0.028 kilograms. 1 pound = 0.454545 kilograms
2. Your water footprint is in cubic meters per year:
   • 1 cubic meter = 35.3 cubic feet = 266 gallons
3. The higher your income, the greater your water footprint, even if you don’t personally consume anything: you’re a capitalist pig supporting the Establishment Regime, I guess

So how is Cinnamon’s capitalist water footprint? Answer: 650 cubic meters (172,900 gallons)

I showed you mine. Now you show me yours:

Get the naked truth: Calculate your waterfootprint now:

Water’s running out:
I get the fossil fuel analogy so far.
And what about climate change?

We return to Fred Pearce’s book to find an example, of which he has oceans:

China’s Yellow River: The fifth longest in the world, it begins high in the mountains of eastern Tibet and journeys more than 3000 miles. Almost half a billion people depend on it for drinking and crop irrigation, and it’s made China the world’s largest wheat producer and second largest corn producer. Yet more than half of the lakes it feeds have disappeared over the last 20 years, and a third of pastures have turned to desert. This desertification generates huge dust storms that choke lungs in Beijing, close schools in Koreas, dust cars in Japan, and rain dust on mountains across the Pacific and Western Canada.

State irrigation projects along the Yellow River soak up the majority of its water - the total official allocations are greater than the actual flow.

The resulting drought could be an early warning sign of global warming.

Much of the declines in moisture reaching rivers is in line with prediction of climate researchers. So how does this global warming happen?

Higher air temperatures from desertification increase evaporation from oceans and intensify the water cycle. This increases atmospheric water vapor - 8 to 10% more than today. This increases global rainfall, but the rain is being redistributed: middle latitudes (read: the US) are becoming drier. Higher temperatures increase evaporation on land, meaning soil dries out faster, meaning less rainfall is reaching rivers.

The higher temperatures melt glaciers and snowpacks. At first, this leads to unpredecented floods. After the glaciers disappear, meltwaters that feed rivers disappear. The combined decreasing rainfall and increasing evaporation will lower moisture by 40% in the southern and western states.

The Sierra Nevada snowpack could diminish by 70 to 80 percent over the next 50 years. And some of the world’s most productive agricultural regions could dry up.

Global climate is becoming more extreme: the dry areas become drier, and the wet areas become wetter. And more areas are becoming dry deserts. Loss of habitat and agricultural lands. It’s a vicious cycle.

So what can you do?
Navigating through the Resource Matrix

As Fred Pearce points out, your drinking and bathing account for 0.05% of your total water consumption. Your food and clothing weigh in at 95.00%, although I find his 12,000 gallons needed to produce a pound of burger rather wild.

As Professor Arjen Y. Joekstra shows with his Water Footprint Calculator, your consumption of meats accounts for a lot, as does your guilt by association of being in an industrialized country.

The obvious solution: eat fewer e-coli burgers from your neighborhood Salt and Fat Slop Bucket restaurant.

The wiser solution: like your choices in energy use, become more aware of the resources needed to produce anything and the consequences. Such as luxurious cotton grown in the Egyptian desert.

Next article in the water efficiency series:
How an illiterate, lice-infested, foul-mouthed
peasant on some other side of the globe affects you

We continue going with the flow of water, when we show the parallel between the current hot Oil Wars and in the future cold Water Wars.

And all of this is for one purpose:

To help you see the Resource Matrix, everywhere, all around you.

Thanks for letting us keep you updated . . .

To your green, brighter future,

Cinnamon Alvarez,
A19

And now I would like to offer you free access to powerful info on energy efficiency that’s easy to read and cuts through all this “green” information clutter — so you can literally start making positive changes today.

You can access it now by going to: http://www.a19.com/pub/articles/

From Cinnamon Alvarez: Founder, A19 — woman-owned green manufacturer of hand-made ceramic lighting fixtures

Marvell’s digital PFC chips

Analysis for Cleanliness

You cannot control that which you do not measure.

In more and more industries, the exact knowledge of particle contamination is gaining in importance. Contamination of materials in dimensions of a few micrometers was mainly of concern for the pharmaceutical and semiconductor industries. However, not only manufacturers of circuit board components, but also traditional car parts suppliers face new demands on particle recognition and contamination source identification.

Cleanliness for the automotive parts manufacturers has become a huge topic in today’s ever challenging continuous improvement world. The need to define, measure and control the levels of particulate contamination on product is the new norm for suppliers and automotive OEM’s.

Cleanliness directly relates to product warranties, reliability, performance and safety issues. It has long been known that a dirty product gives us poor quality and low life expectancy. The dirtier the transmission from new, the less time it will last.

It is crucial now to identify particles and their source so that effective elimination can be achieved. Residual contamination consists of particles that persist on the component’s surface after the final step in manufacturing. Such contaminants are introduced via parts from suppliers or arise during processing. After vehicle assembly, the contaminant particles can cause severe damage, loss of function or reduce the lifetime of the product.

Cleanliness is defined as the contamination level of a component surface. Common measures to quantify the cleanliness are mass of the contaminants as well as number, size of the dirt particles. In general, the customer will specify contamination limits. The supplier then has to maintain these levels and document them regularly by means of contamination analysis.

The analysis of the contamination has to be proven to not affect the result and to be effective in evaluating all the contamination present. Methods of extraction and evaluation are specified in the international standard ISO 16232. Particular attention must be paid to the extraction method to ensure no contributing factors are introduced to the evaluation. There are different methods of counting the resulting extracted particles but by far the most accurate, repeatable and cost effective is automated microscope analysis. The microscope with software can scan the filter membrane; sort the particles by size class and even determine basic material composition (metal, non-metal, fiber). Once the data is gathered a custom report can be generated based on the customer requirements.

For more information on cleanliness analysis, visit http://www.onclean.com

Chris Trower is the President of Onclean Labs Inc, an Ontario based lab specializing in third party cleanliness analysis testing.

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EarthDay Birthday Celebration Means Brainstorming Ideas For Appropriate Slogans

EARTH DAY IS A SPECIAL DAY - There is a special day each year that was established in 1970 by Gaylord Nelson to raise awareness in individuals, communities, towns, governments and countries about the state of our earth.

We have come to realize that our Blue Marble has finite resources. Once human greed and actions of indiscretion removed or destroyed our land, water, and air it would take thousands of years to repair our fragile planet, if ever.

OUR CHANGING WORLD Many had no concept of the untold repercussions upon all living organisms that would result from thinking only of how to take from the earth and not give back or preserve. We are feeling the effects in our escalating human diseases, loss of rain forests that filter our air, changing climates bringing drought, tornadoes, hurricanes, earthquakes or floods. We are observing the rapid extinction of plants and animals both on land and in our oceans.

INCREASED AWARENESS Due to the heightened awareness from past Earth Day Celebrations many have championed for preservation and replenishing our Earth. This year we hope to far surpass the original 20 million people who were involved with that first Earth Day almost 40 years ago. The need is more pressing and urgent. Our landfills are over-burdened and farm animal waste seeps into our water supplies. We scrape coal from the ground and leave eroded denuded rock. We need to find technological methods to secure nuclear waste, stop air pollution and clean up the invisible acid rain that harms every living thing.

LAWS CAN BE ENACTED Countries around the world have created governmental committees and agencies to spearhead environmental clean up and to oversee improved management of natural resources. We should legislate for better programs and ways to protect our earth. The spirit of the day includes binding people together by simply stating the cause through slogans, posting them on banners in public places and using them as public service announcements.

BUILD COMMUNITY AND AWARENESS WITH MOTTOES Slogans solidify the main theme for each year’s celebration. You may want to emphasize the grand scheme of things or focus on a particular issue. There may be off-shoots from different organizations as they gather support for their favored area. One group may consider the rivers and streams where their people fish and recreate as the top priority. Others may focus on trees, natural preserves, and all aspects of wood and forests. People living in mountain ranges may emphasize the importance of clean air and fight to prevent acid rain. Villages that live on the coasts want to keep their fisheries alive with clean oceans.

GET INVOLVED BY BRAINSTORMING SLOGANS Suggestions for stimulating discussion, approaching the issue of slogans and having fun at the same time:

1. Meditate on the idea of Earth Day. What does your intuition tell you?
2. Look around and take notice how pollution effects you? What is the most important issue?
3. Read the paper, listen to the radio, or search the latest news online. What current event topic comes up most often?
4. Talk with friends, family, community and congregation members. Get some opinions.
5. Join an environmental group in your region and read their articles.
6. Create a survey.
7. Now that you’ve got the juices flowing, begin writing the main ideas.
8. Use as many words to describe the themes and then see if any phrases or words cover these ideas.
9. Are they catchy like the hook of a song or the repeating stanzas?
10. Would the phrase fit on a button or shirt?
11. Are the words powerful? Would they motivate others to action?
13. Are the words emotional? Do they touch the heart with meaning?

http://budurl.com/EarthDaySlogan - See a list of slogans that have been used in the past or have been proposed by others visit this Hubpage
http://www.eventslisted.com/eventlaunchstrategies/ - Learn more about the Social Media aspect of EarthDay and the power of the internet and people working together towards one goal.
Please write to me if you have ideas for EarthDay Birthday Celebration Slogans.

Debby Bruck, CHOM. believes hope and healing can be accomplished through homeopathy. She sees the good in all people and prays that the people of the world will work together to repair the earth. Every little good act makes a better world.

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What it Really Is: Recycling

Recycling has become the catch all phrase often used in place of the 3 R’s. But in its truest form recycling means taking one thing and changing it, usually chemically, into another. This is not to say that recycling is without value; it is certainly better than putting the items in the bin where they will end up in landfills and leach chemicals into our ground water. It is though to say that before you place anything in the recycle bag, first consider if you could reduce or re-use it, because everything that ends up in the recycling bag will have to be altered before it can be used again. Even then it is cleaner to produce goods from recyclables than from raw materials.

Here are just a few reasons to make certain that after you have reduced the amount of waste your create and re-used as many things as possible that your family puts as many things as possible into the recycling bins:

• Recycling one aluminium can saves enough energy to run a TV for three hours — or the equivalent of a half a gallon of gasoline.
• Each ton (2000 pounds) of recycled paper can save 17 trees, 380 gallons of oil, three cubic yards of landfill space, 4000 kilowatts of energy, and 7000 gallons of water. This represents a 64% energy savings, a 58% water savings, and 60 pounds less of air pollution!
• The 17 trees saved (above) can absorb a total of 250 pounds of carbon dioxide from the air each year. Burning that same ton of paper would create 1500 pounds of carbon dioxide.
• Recycling plastic saves twice as much energy as burning it in an incinerator.
• The energy saved from recycling one glass bottle can run a 100-watt light bulb for four hours. It also causes 20% less air pollution and 50% less water pollution than when a new bottle is made from raw materials.
• A modern glass bottle would take 4000 years or more to decompose — and even longer if it’s in the landfill.

Today is the actually a great day to talk about recycling. Each Thursday the council sends around men to collect our recyclables. The council gives us re-usable sacks, which we can use to collect all paper, cardboard, tin cans, aluminium, glass bottles and jars and plastic bottles. Unfortunately, they do not over recycling for other plastics. As I have been writing this series of blogs that has been one thing that I have been especially mindful of: how much plastic packaging manufacturers use that cannot be recycled and that it is estimated takes over 500 years to decompose in landfills.

But it is not just our plastics, glass, metals and paper that we recycle. Thanks to a wonderful programme through the Islington council, last year we were able to purchase a subsidized wormery to recycle our food waste into compost and liquid fertilizer for growing my own food. Actually, even though we may think that food thrown into the bin will degrade relatively quickly in the landfills, the biggest problem is the amount of methane, a dangerous green house gas, which it produces in that time. Methane is twenty times more potent than carbon dioxide and a major contribute to climate change. While my wormery cannot accommodate meat products I put all peels and unused fruits and vegetables into it. I should soon be harvesting my first patch of compost…just in time for my summer garden.

So how does my family do on recycling? Not too bad honestly. This week we had two bags of recyables and will only have two half full 13 gallon bin bags of other rubbish. Actually hubby and I got into a minor disagreement over the trash last night. One of the first rules of the 3R’s is to only throw out your garbage when the bag is full. In our case though, it had begun to smell. I am still looking for a solution…if anyone has ideas they would be greatly appreciated. But for a family of three adults and one pre-schoolers two large bags of recycling and one full 13 gallon bin bag in a week is pretty good I think. I imagine that there are single people, who put more than one bag in the bin each week.

Terri O’Neale is the mother of six; ranging in age from 3 to 22. She has been both a working and stay-at-home mother at various times in her life. She was also a single mother for almost five years, before re-marrying the love of her life at the age of forty. Obviously, she has a life-time of training in raising a family on a tight budget. In addition to these real life experiences, she possesses a bachelors degree in health education and a minored in environmental management in her masters programme.

Terri feels strongly that this is one of the most challenging times in history for the family, but she also believes that families with the will and resolve to address the pressing issues of saving money, becoming greener, leading healthier lifestyles and spending more time with one another can endure these challenging times and come out victorious in the end.

Through Frugal Family articles, blogs, videos and social networking, she helps modern families rediscover some lost art forms such as cooking, sewing, and gardening. The goal is not to go back in time or become fanatical, but to help all families find simple and effective ways that fit into their lifestyle to make moderate changes with huge impacts. For more information, check out her blog http://frugalfam.wordpress.com/.

CO2 Footprint of a Product

We’ve certainly seen quite a few companies come out and say that their manufacturing facilities have a zero impact on the environment, meaning zero footprint, but indeed, there is much controversy on how to determine what a zero foot print is. It’s almost impossible to get to zero, even if a company goes and plants 10,000 trees over the course of 5-years.

The other day at a Think Tank meeting, we were talking about how to establish a complete CO2 discharge chain of a product, including all its components in the process of making it. From the wrappers, card board box, printing, assembly, energy to do all that, the distance the people traveled to work in what type of cars, etc. I mean really narrowing down the actual discharges.

Not because we are Global Warming alarmists, but because we feel it is not exactly correct for a company to claim Zero Emissions. And that we must have a more realistic view of the total process, Supply chain and all.

Many companies like Dell in Texas have stated that they have finally achieved zero emissions, but they were attacked for stating that, why? Because, everyone has a different concept of what nothing is. In other words we are all out there fighting over nothing and that makes no sense to anyone, no matter how you figure it.

Indeed, we should be applauding Dell for their solar panels, LEEDs certified warehouses and assembly plant and all their hard work and meaningful dedication to do the right thing. And yet, we are not doing that are we? Instead we find people attacking businesses, even those that go out of their way, spending millions of dollars to do the right thing. I ask are we doing the right thing by allowing persnickety environmental complainers to attack America’s greatest companies?

Lance Winslow - Lance Winslow’s Bio. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/.

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The Real CO2 Footprint of a Product?

We’ve certainly seen quite a few companies come out and say that their manufacturing facilities have a zero impact on the environment, meaning zero footprint, but indeed, there is much controversy on how to determine what a zero foot print is. It’s almost impossible to get to zero, even if a company goes and plants 10,000 trees over the course of 5-years.

The other day at a Think Tank meeting, we were talking about how to establish a complete CO2 discharge chain of a product, including all its components in the process of making it. From the wrappers, card board box, printing, assembly, energy to do all that, the distance the people traveled to work in what type of cars, etc. I mean really narrowing down the actual discharges.

Not because we are Global Warming alarmists, but because we feel it is not exactly correct for a company to claim Zero Emissions. And that we must have a more realistic view of the total process, Supply chain and all.

Many companies like Dell in Texas have stated that they have finally achieved zero emissions, but they were attacked for stating that, why? Because, everyone has a different concept of what nothing is. In other words we are all out there fighting over nothing and that makes no sense to anyone, no matter how you figure it.

Indeed, we should be applauding Dell for their solar panels, LEEDs certified warehouses and assembly plant and all their hard work and meaningful dedication to do the right thing. And yet, we are not doing that are we? Instead we find people attacking businesses, even those that go out of their way, spending millions of dollars to do the right thing. I ask are we doing the right thing by allowing persnickety environmental complainers to attack America’s greatest companies?

Lance Winslow - Lance Winslow’s Bio. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/.

Green technology

Water Efficiency - The Resource Matrix Part 4 of 4 - The Illusions Behind Water Shortages

The Resource Matrix IV: Layers

A new-age freak grinned at me last Friday and shared her relevation, “Everything’s energy. And everything’s connected. Don’t you get it, man?”

But you know, she’s right.

Otherwise, how would you explain melting polar ice and island nations disappearing under rising ocean levels? Randomness just doesn’t cut it as a solid excuse anymore.

A couple of years ago, some determined energy interests utilized hired hypnotic practitioners (several US senators and climate scientists) to declare to the public that there is no global warming. Early on, they tried introduce confusion into the debate with their term, “climate change,” which suggested that the environment changes randomly and there’s no proof that global warming is a serious trend.

Unfortunately for them, their efforts didn’t work, and ironically “climate change” is another term for “global warming.”

Have broken through that layer of illusion, the Do-Gooders (concerned scientists and environmental groups) and the Hybrids (for-profit companies that actually do some of those same things that someone who cares about you would do, rather than merely say, “We care about you,” which all companies say) have helped us gain greater awareness and provided with the means to change:

• “Global warming is real, and here’s a CFL lightbulb and more info.”
• “Water shortage is real, and it has nothing to do with long showers.”

Today, in our final article of The Resource Matrix, we peel back layer after layer to get to the core and break the code that sends the whole system crashing down like a ton of bricks. And what you find will surprise — even shock you!

Let’s begin with the first layer:

Layer 1:
the illusion that non-sustainable costs less than sustainable

We began The Resource Matrix by explaining that economics comes out of 18th century political economy, and that political economy itself comes out of moral philosophy, and this moral philosophy apparently had room for colonialism, a fancy term for the answer to the eternal question: “How can I get that for free?”

Within economics and its moral background is the concept of the “free good:” a good that is not scarce. A free good is available in as great a quantity as desired with zero opportunity cost to society. Earlier schools of economic thought proposed that free goods were resources that are so abundant in nature that there is enough for everyone to have as much as they want.

To sustain the illusion that products that pollute the air and water are cheaper than those that don’t create a mess, the scroundels just pay the referees fat sacks of hush money. “What foul? Play ball!”

Layer 2:
the illusion of separation

The next layer we peel away is the seeming “illusion of separation.” The grinning new-age freaky girl has it right again: “Everything’s connected.”

Global warming is not a fossil fuel issue. It’s a consumption issue that involves insane water policies that dictate growing cotton in the Egyptian desert, installing the world’s highest-shooting fountain in the desert city of Phoenix, Arizona to run 12 hours out of every 24, draining rivers to grow rice for exports, polluting the same rivers in India that people drink from with toxic chemicals used for dyeing cotton and wondering why nearly every single person in town died. And on and on ad nauseum.

Layer 3:
it’s up to government and industry to bring change

In the commercial marketplace, you vote with your feet. If you’re sitting in a movie theater and the film sucks, you stand up because you can’t take it any longer. And walk out. Just remember who the lousy director or actor was so you’re not doomed to repeat your history of lousy film choices.

If we leave it to government and industry to form a partnership to solve water usage issues, it will be virtual warfare, as we described in our last article (The Resource Matrix part 3 of 4: the coming cold water waters):

In this game, you start as leader of a country which has certain industries, a growing population, and dwindling water resources. Your objective is to maintain or enhance the lifestyle of your people by shifting water use to other countries in order to prevent internal strife and your eventual overthrow and death by coup d’etat.

And as you read, this game has no winners. It’s not sustainable.

Rather than blindly obeying the on-screen instructions (”Please pick a COUNTRY, PLAYER NAME, and Press the START button to begin now.”), it’s best never to press the START button at all.

Instead of giving your power over to the Government/Industry Gamers, vote with your feet.

Like doing business with those who conduct themselves in line with your own beliefs (cruelty-free products manufacturer, member of your own religious faith), you can make certain individual decisions consciously.

In certain cases, you make conscious decisions that consciously support certain businesses:

• retailers (and the manufacturers) of compact fluorescent bulbs
• shade-grown coffee
• cruelty-free health and beauty products

In certain cases, you make conscious decisions that unconsciously reduce support for certain businesses:

• using daylight instead of manufactured light sources reduces coal production and its polluting effects, in addition to saving energy

How about water? What choices do you have? Here’s possible near-future scenes:

Online resumes now include diet preferences as an indicator of personal water footprint and employment site search tools include diet as a filter.

Business headlines: “Demand for beef-free Hindu programmers causes short squeeze in software development market - low-waterfoot print computer geeks ask for, get 25% more than meat-eating peers” and “All-vegan employee company Sustainatrix International goes public in huge stock offering - market value of $150 billion confirms validity of sustainability in capital and financial modeling”

The Matrix and Vanilla Sky:
Not what it seems

In The Matrix, Morpheus explains that “the Matrix is everywhere, it is all around us. It is the world that has been pulled over your eyes to blind you from the truth.”

In the 2001 Tom Cruise psychological thriller Vanilla Sky, built layer upon layer of seeming reality, Cruise’s handsome character enjoys the charmed rich life, then gets into an accident that mars his face, over which he needs to wear a mask. Eventually distraught, he goes out drinking, and ends up literally in the gutter to sleep it off.

He wakes to continue his life in an sequence of odd experiences. Finally remembering some repressed memories, he gets help and peels back one layer of the illusion: all his “experiences” since landing in the gutter have been a dream.

Trying to cope with his shattered worldview, he peels back another layer: worse, he’s been “dead” for 150 years and in a state of suspended animation.

And yet, the movie itself is not what it seems. Vanilla Sky was a Hollywood idle rich American kid adaptation of the 1997 Spanish original entitled Abre Los Ojos (Open Your Eyes) and also co-starred Penelope Cruz in her same role.

I introduced this four-part series by explaining that:

the Resource Matrix is everywhere, it is all around us. It is the world that has been pulled over your eyes to blind you from the truth.

You take the blue pill and the story ends.

You take the red pill and you stay in Wonderland and I show you how deep the rabbit-hole goes.

I’ve shown you how deep the rabbit hole goes, and now you can wake in your bed and choose to continue to live like Tom Cruise, or you can break the code.

To break the code that creates the graphical user interface and see the illusion for what it really is, you need only do one thing, as repeated by Tom Cruise’s alarm clock each morning in Vanilla Sky:

Open your eyes.

And see the Resource Matrix, everywhere, all around you.

Thanks for letting us keep you updated . . .

To your green, brighter future,

Cinnamon Alvarez,
A19

And now I would like to offer you free access to powerful info on energy efficiency that’s easy to read and cuts through all this “green” information clutter — so you can literally start making positive changes today.

You can access it now by going to: http://www.a19.com/pub/articles/

From Cinnamon Alvarez: Founder, A19 — woman-owned green manufacturer of hand-made ceramic lighting fixtures

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China also needs to get on board.

Our world is facing a huge crisis today in the form of global warming. Though most recognize that it is a bomb ticking away and awaiting to explode, few of us actually make an effort to change this dangerous trend. Lots of research and methods are being discovered and discussed but very few concrete steps have been taken yet. The major culprit is the industries that contribute maximum carbon dioxide and other dangerous gases to the environment. Although it is imperative that each of us do something to reduce our carbon footprint on earth, the industries and huge factories in the developing worlds should be forced to take up real concrete methods of curtailing pollution.

With rising population, the world has to increase production of materials and goods for all. This obviously calls for more and more industries in the world, which will only add more emitting pollutants to the atmosphere. The world needs to come together to work out solutions that can both save the environment and maintain economic development.

The problem of global warming represents a serious threat to the entire world. We are running out of time as warned by many scientists around the globe. People have created this problem by greatly increasing the greenhouse gases in the atmosphere; and people working together will be the only way to stop it.

As President Obama makes an effort to introduce and promote green enterprises and industries, he will face a startling fact. Most pollution is created by China and the developing world. So no matter how much the developed world reduces their carbon emission, countries like China will compensate it with more pollutants. The per capita emission has increased six times today thanks to industrial projects which do not follow minimum environmental laws and directives.

It is imperative that Chinese President Hu Jintao and the other world leaders start to outline a plan now that will be followed by most countries, particularly China, in going green in their business practices.

However, the problem facing the world is that if we tackle this problem from a micro level, we come face to face with industrialists who are trying very hard to make their business a success and increase profit. There is nothing wrong in that because more profit would mean greater investment and a stronger economy. But most of these factory/industrial owners do not take into account the bad effects of pollution due to the emissions and discharges from their units.

Scientists across the globe are insisting that the environmental costs should also be included in the production costs. But, unfortunately, the busy industrialists do not have time to take into account the social and environmental responsibilities of the company; and, hence, little to no effort is made by them to alter the situation. Forcing the overworked staff to look into ways to follow the green norms is not cost effective in the long run.

A better way to tackle the problem is to hire a Green Consultant. The Green Consultant would look into individual business practices and suggest concrete methods to reduce pollution and reduce wastage and improper use of resources. For a nominal fee the consultant would work throughout the year to move the business toward a successful GCI Green Building certification. However, because businesses differ in nature, region, demands, budget, etc., it would make sense that one approach for all may not work well.

Consult the Green Business League website to learn more about the consultant and their expertise.

Samm Parker is author of this article on Nationalgeographic.

Find more information about Global warming here.

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How to NOT Be One of Them - Farmers Are Being Pushed to Increase in Size Or Get Out!

It doesn’t matter what size it is, your farm is an ever increasing asset, even more so if you can provide chemical free, clean food.

Australian conventional food prices are forecast to quadruple in price over the next five years. The reason is Asia. We are in the middle of a global revolution in the way we think, eat and live.

This week I received this news from Craig Sobey who has recently toured China with representatives from five city councils, Austrade and Regional Development Victoria and reports that there is a real opportunity for all to take a significant market share in this period.

Basically, if it is Australian and premium quality there is a ready market. Australia is seen as a source of safe food regardless of whether it is organic or conventional. At this stage price does not appear in the conversation, just consistent supply and traceability. The interest in all products represented included convenience food packages (pre-cooked), meats, dairy, wines etc.

Did you know:

• This co-op now owns China’s fifth biggest supermarket chain with over 500,000 stores.
• There is a farmer’s co-op representative with over five million members?
•  6,000 of them over 30,000 sq metres. The supermarket turned over 18 billion dollars in 2007 with revenues growing by 150 % per annum on average.
•  They have offered an entire Australian Pavilion for Aussie produce including organics in their premiere stores in Beijing and Shanghai. Organic Wines were the big attraction.,
•  China creates 80,000 millionaires each year.
•  There are over 350 million middle class and a niche market of super wealthy Chinese? (Craig told me that French wine is selling as much as $600 a bottle and even one watermelon cost $40!).

However there is real interest in China for organics (which they refer to as Green Food) and particularly food safety/ traceability which is the paramount concern for all serious buyers they met. A new Australian wide network (not for profit) company is being formed for all sections of the organic market. This is so that a pool of members can tackle the export markets together. Its goal is to give you an export premium to help make membership very appealing.

The time is ripe for all growers to stop and think about the future of their farming. What choice will you make? Your future will depend on it. Even if all of Australia’s certified organic farmers, processors etc. were to unite they could not supply the market in China alone and therefore there is untapped potential over the next ten to twenty years to be further developed.

Farming Secrets is a club for farmers who want to farm healthier and more profitably. Farming Secrets reconnects them with the experts through supporting them with one to one help and constant support from experts in order to fast track their farming goals that much quicker.

Hugo Disler

For More information about Natural and Organic Farming visit http://www.farmingsecretsblog.com

To discover the secrets of natural and profitable farming, visit http://www.farmingsecrets.com

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Global Warming is Caused by Both Man and Nature

It will take all of us to make a significant impact in the world against global warming. The earth is in trouble because of the pollution that we may have caused. It would seem that we are apathetic to the earth’s plea for help. Every natural disaster that is happening to the world, to us, is caused by us. We may have caused it directly or indirectly.

One of the more significant effects of the damage that we have caused this planet is global warming. We may have been feeling how it is a little warmer, how the seasons are all in disarray. It is cold when it should have been hot and it is hot when it should have been cold. Typhoons are also stronger than ever before, aside from the fact that it is more frequent. And haven’t you noticed how a little rain could cause floods? Don’t you find that weird? Well, these are all the effects of global warming and we should be alarmed by it.

That is why natural and environmental causes such as the earth day should be supported because aside from minimizing the use of electricity which is by the way one of the causes of global warming. It brings about social awareness to inform those who are oblivious to what is happening to the world and it re-educates those who are aware. Information is the key and it may be the cure if we do it together. Great things are going to happen. Just the recent earth day brought about great changes that will be felt by the people for generations to come. Can you just imagine the positive effects that this will bring to mankind? Earth will benefit if it continues yearly. Who knows maybe one day global warming will no longer be a problem.

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